Apple has opened another giant retail store in China – West Lake in the Shangcheng District of Hangzhou, the capital city of Zheijang province in eastern China.
The store takes it name from a popular lake in the city.
As is typical when Apple enters new city markets, queues formed ahead of the official opening with some hardy devotees to the brand queueing overnight, despite the cold.
To incorporate a local theme to the store, Apple commissioned a mural designed by renowned local calligrapher Wang Dongling.
Apple CEO Tim Cook was present for the opening, and Tweeted the above photo which alludes to the company’s current ad campaign ‘Start Something New’.
Late this week Apple opens another China store, its second in Chongqing, and three more will follow prior to Chinese New Year, February 19.
Some news reports have suggested the new store is its largest yet in Asia, but Apple has since advised this is not correct.