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KFC Thailand to boost network

KFC Thailand says it plans to open 55 new outlets in 2015 and refurbish another 20 as it aims to boost its share of the nation’s fast food market.

According to a report published by the Bangkok Post newspaper, KFC will boost its capital spending by 20 per cent this year, largely with funds from the brand’s parent Yum! Restaurants International, the balance from local partner Central Group.

By the end of the year it will have a chain of 586. Fifteen of the new branches will be configured as drive-thrus.

According to Waewkanee Assoratgoon, KFC country GM with Yum! Thailand, further capital will be invested in a new IT system aimed at speeding up the ordering process for both home-delivery and counter transactions. The company is also developing apps which would allow customers to order from smartphones or computers.

Waewkanee told the newspaper it expects sales to increase by 10 per cent this year, one per cent more than in 2014.

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