Online marketplaces management solution provider Neteven has partnered with China’s Tmall Global to help European brands sell to Chinese consumers online.

The partnership with Alibaba Group’s Tmall Global marketplace will allow European brands to launch their business across China’s vast consumer market.

It opens the way for brands and retailers in fashion, home and garden, kids, accessories and many more categories to sell their products to the Chinese market and drive incremental revenues.

Neteven says its has worked closely with Tmall Global in order to launch “a fully managed solution” which includes the technical integration of the Tmall Global marketplace within Neteven’s platform and the adapted services for brands.

Launched in April 2008, Tmall provides a premium shopping experience for Chinese consumers seeking quality branded merchandise. Tmall Global allows international brands and retailers to sell on China’s largest third-party platform, with very few localisation constraints. For example, overseas companies without Chinese business licenses are eligible to apply to sell on Tmall Global. Orders can be fulfilled and shipped from outside of China, and customer payments are settled in the preferred origin currency such as US Dollars, Euros, etc.

For the past 10 years, Neteven has collaborated with leading brands and marketplaces to provide its clients with a comprehensive offering. Thanks to the API integration of Tmall Global within Neteven’s software, European brands and retailers have now access to the most effective entry point for China e-commerce market.

Greg Zemor, Neteven CEO, says more than half of Neteven’s clients are based outside of France.

“All our European clients use our solution to trade locally, in Europe or in the US. The logical next step was to open their distribution to the largest and fastest growing e-commerce market in the world – China. Beyond technology, we needed to offer the market a good value proposition.”

Shaoming Yang, head of Tmall Global Europe said Europe is a key strategic focus for Tmall Global. “Our aim is to help brands and retailers reach Chinese consumers that are eager for their products. To extend our reach we work with trusted and respected organisations such as Neteven to build an ecommerce ecosystem that works for both consumers and brands.”