Chow Tai Fook Jewellery Group  has clinched the BrandLaureate Signature Award in Retail Jewellery at the recent prestigious 2015 BrandLaureate BestBrands Award 2014-2015.

The pure-play jeweller has also earned the right to expand the sale of Disney lines in two new markets – Singapore and Malaysia – after winning a series of Disney licensee awards.

The BrandLaureate BestBrands Award, dubbed “The Grammy Award”, is bestowed on brands which have created a legacy of strong branding and culture – in concert with the theme of this year’s award ‘Brand Driven & Driven by Brand’.

Chow Tai Fook was recognised as a company which capitalised on its branding and core messages which appeal to its customers, which propelled them to achieve their leadership position and make their mark in the industry.

“We are utterly delighted and immensely thankful for winning the title of The BrandLaureate Signature Award,” said Peter Suen, executive director of Chow Tai Fook Jewellery.

*Liu Po King, director of overseas business development, Chow Tai Fook Jewellery, centre, receiving the BrandLaureate BestBrands Award.

“This is a significant win for us as we reaffirm our commitment to producing fine jewellery for our discerning clients. The award is also testament to our market-leading position in the industry and we are motivated to offer even more innovative jewellery pieces and better value to our customers in the future”, Suen added.

Meanwhile, Chow Tai Fook has this year been authorised by Disney to sell Disney Collections in Singapore and Malaysia. It has first launched Disney authorised products in Singapore, including Disney Classic Collection – Mickey & Minnie, Disney Princess Collection and Disney Winnie The Pooh Collection.

Chow Tai Fook is now Asia-Pacific region’s largest jewellery Disney licensee, with four consecutive years of Disney licensee’s awards, including Best Marketing Fashion & Home 2011, Best Fashion Licensee 2012, Best Licensee China Fashion 2013 and Best Licensee Award 2014.