Fitness First Thailand to expand
Gym chain Fitness First says it will open four new gyms in Thailand this year.
The UK-based chain operates 27 gyms, or ‘fitness clubs’ in Thailand already, part of a broad international network.
The new gyms will be opened in at Crystal SB mall on Ratchaphruek Rd, AIA Capital Center, CentralPlaza Rama 2 and Crystal Park.
In an interview with the Bangkok Post newspaper, Fitness First Thailand MD Mark Buchanan said the company would invest 1 billion baht (US$30.8 million) in opening the new stores and in developing a new digital communication tool to improve engagement with its membership base.
He said the fitness industry was showing positive signs of growth in a subdued Thai economy.
“Health-related businesses still have huge room to grow, because Thais are more health-conscious,” he said.
Fitness First Thailand’s turnover grew by about 10 per cent in 2014 and it now has 66,000 members across Thailand.
The Bangkok Post reports the the Thai fitness industry is worth US$155 million annually, with 200,000 people belonging to 480 gym operators across the nation.