Two Global SPA brands for baby supplies have entered the Korean market.
BabiesRus, the world’s largest baby product retailer, has opened a store at Lotte Mart’s Suwon branch.
Strollers, baby car seats, supplements for babies and clothes from various global brands can be found at the store.
With the first BabiesRus store established in New York in 1996, Toys “R” Us, the American toy retailer, now operates 670 BabiesRus stores in 17 countries.
It was previously reported that Lotte Mart has been in talks with Toys “R” Us for a year to establish BabiesRus stores in Korea. Lotte Mart currently operates 34 Toys “R” Us stores in Korea, starting with its first store at its Guro branch.
The Korean retailer is also offering a special discounts to families with more than two kids under 13 years old at its Toys “R” Us stores.
Another SPA brand, ‘Mothercare,’ which originated in the U.K in 1961, has opened four stores at Home Plus branches.
There are currently 1200 Mothercare stores around the world, and there will be five additional stores in Korea within the year.
- Original reporting: Lina Jang
