Changi Millionaire program extended
Singapore’s Changi Airport has expanded its successful Changi Millionaire promtoion for 2015, as part of its 50th anniverary celebrations.
From now until October 31, shoppers and diners can participate in the ‘Be a Changi Millionaire’ campaign for an instant chance to win any of the six attractive premiums, on top of the chance to be made a millionaire. This is the sixth year Changi Airport is running its anchor retail promotion, which has the largest cash prize in Singapore.
In a collaboration with local designers Wang Shijia and Jo Soh, Changi Airport Group is this year offering a set of six exclusive ‘premiums’ as instant prizes in the latest instalment of Changi Airport’s ‘Be a Changi Millionaire’ campaign.
Meanwhile, to celebrate Singapore’s 50th birthday, Changi Airport has dressed its four Millionaire promotional sites as local icons of yesteryear – the dragon playground, the mobile tricycle ice-cream stall, an old movie theatre as well as the laid-back ‘Mama Shop’.
For the six months of the campaign, one finalist will be picked each month for the grand draw to be held in early 2016. In addition, this year, the Millionaire excitement will be brought online. Travellers who shop on iShopChangi – Changi Airport’s very own e-commerce portal – will be entitled up to 10 times more chances of being picked as a finalist. At the end of the six-month period – for the first time in the game’s history – a seventh finalist will be picked among the pool of online shoppers to vie for the grand prize of a million dollars. All seven finalists will each win a cash prize of S$5,0001 and a three-night hotel stay.
So far, five shoppers have been crowned millionaires overnight – including Singaporeans Ivan Rantung (2010) and Peh Hock Peng (2012), Australian Jessica Down (2011), Indonesian Irvung Tio (2013), and Japanese Seiichiro Oiyama (2014).
Lim Peck Hoon, executive VP of commercial at Changi Airport Group, said after five successful years of Changi Millionaire, the introduction of a seventh finalist from among online shoppers will make shopping on iShopChangi more interesting and potentially very rewarding.
“This year is a jubilee year for Singapore, and we are infusing local elements into the promotion, so that shoppers from all over the world can join in the celebrations with us. The exclusive premiums combine elements of both Singapore and Changi Airport, making them unique memorabilia for our visiting guests.”
Airport visitors and travellers only need to make a minimum purchase of S$30 at any of the retail and F&B outlets at Changi Airport2 or iShopChangi.com to qualify for both the monthly finalist draw and games to win instant prizes. The number of winning chances increases with the amount spent. Changi Rewards members and purchases made on iShopChangi.com will receive additional chances. More information is available online.