CyberSource partners with TVB

Visa subsidiary CyberSource, one of the world’s largest providers of eCommerce payment management services, has partnered with Hong Kong free-to-air Television Broadcasts (TVB).
The partnership will allow TVB’s internet portal TVB.com to provide secure online payment acceptance services, as they continue to grow their business by enabling customers to purchase content from their web and mobile channels easily and safely.
Through this partnership, TVB.com will be able to leverage CyberSource’s global payment gateway services to process online payments from various card types from multiple issuers, made on both web and mobile channels, with options for recurring billing as well. To further streamline the checkout process, TVB.com will also use CyberSource Secure Acceptance services to enable instant checkout for returning customers.
Boasting one of the world’s highest average Internet connection speeds, Hong Kong’s household broadband and mobile penetration rates are high at 85 per cent and 231 per cent, respectively. CyberSource says merchants are increasingly looking to tap into the eCommerce and mCommerce opportunity in Hong Kong.
As traditional television viewing behavior converges with new media platforms, combined with high penetration of internet-connected devices, there is a growing demand for television programs anywhere, anytime and on any device. TVB.com hosts TVB program contents for round-the-clock entertainment and news services, including web and mobile applications, such as myTV, TVB News and TVB Finance, catering to diverse customer segments.
“We consistently strive to deliver the best customer experience, which plays a vital role in driving our business growth,” said Wayne Lam, eCommerce manager with TVB.
“We trust that putting in place a simple and seamless online payment services for our customers is the first key step in facilitating our venture into the paid media world.”

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