JD.com says it will partner with eyewear producer Luxottica to retail a range of sunglasses bearing some of the best-known global luxury brands.
Customers of the Chinese website will be able to purchase sunglasses from brands including Ray-Ban, Oakley and Vogue. Most of the products will be available through JD.com’s direct sales channel, enabling Luxottica to leverage JD.com’s nationwide logistics network featuring standard same- and next-day delivery.
“Chinese consumers increasingly rely on JD.com for convenient and reliable access to high-quality luxury goods across a range of products, from clothing and accessories, to cosmetics,” said Lijun Xin, VP.
“We’re delighted to be partnering with Luxottica, the clear global leader in luxury eyewear, to expand our offering in this market that is rapidly growing among Chinese consumers.
“Partnerships with leading luxury producers such as Luxottica underline the trust that our global partners have in JD.com, not only to drive sales, but also to provide consumers guaranteed authentic products and the best possible brand experience.”
JD.com operates seven fulfillment centers and 143 warehouses in 43 cities across China, with 3539 delivery stations and pickup stations in 1961 counties and districts.