Jubilee of Siam opens giant diamond boutique

Thai jeweller Jubilee of Siam claims its new store in Bangkok is Asia’s largest diamond boutique.

The massive store – for a jeweller – comprises 1500 sqm spread over four floors in the heart of Bangkok’s Silom Rd retail precinct.

Jubilee of Siam was founded in 1993 and now has more than 100 retail stores and concessions across Thailand.

Jubilee of Siam - Silom road 515

The company’s CFO, Unyarat Pornprak, described at the new flagship as “a phenomenon” for Thailand’s jewellery industry.

“We pioneered jewellery counters at department stores. Nationwide, we now have over 100 retail points that make people familiar with the Jubilee Diamond brand.

“Now with the flagship store, we can provide customers an impressive retail experience and service,” said Unyarat.

Jubilee of Siam is the trading name of Jubilee Enterprise Public Co, described as Thailand’s leading retailer of diamond jewellery and whcih claims to have introduced the diamond counter retail format to the local retail market.

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