Razer Taiwan opens gaming store concept

US-based electronic games giant Razer has opened a unique flagship store in Taiwan’s capital city, Taipei.

Razer was created by CEO and Min-Liang Tan, a Singaporean, and specialises in products marketed specifically to gamers. The Razer brand is currently being marketed under Razer US.

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In the new Taipei store, which opened last Friday, gamers can try the company’s unique devices including high end computer mice designed for online games, keyboards and other accessories.

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Centrestage are the Razer Edge tablet, a handheld computer running Windows 8 optimised to game-playing – and a purpose-built PC unveiled at last year’s Consumer Electronics Show in Las Vegas.

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The opening was celebrated online with a minisite – #TWRazerStore (in Chinese language) and blog and social media postings in English. Many of the company’s US management flew to Taiwan for the opening.

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Razer store Taiwan8-515


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