11street, Malaysia’s newest eCommerce player, has released an app to support online shopping via iOS and Android smartphones.
11street’s CEO, Hoseok Kim said that the new mobile app is the company’s latest commitment to deliver “a trustworthy and convenient online shopping experience to Malaysian consumers”.
“11street is growing exponentially in Malaysia and fast becoming one of the top three largest online marketplaces with more than 350,000 product listings that you can now view seamlessly using Apple and Android devices.
“Malaysia leads the world in smartphone usage and it is one of the only five nations worldwide to use their smartphones more than computers as the primary device for accessing the Internet.”
Kim said to be ‘mobile first’ clearly a company had to have a user-friendly online shopping app to better accommodate the seemingly increasing mobile shoppers.
He said 11street’s mobile app is optimised to enhance users’ online shopping experience based on the experience the company had gained in providing eCommerce services in Korea and other markets.
“The key differentiator of 11street’s mobile app is its broadly collaborative-curated content that enables consumers to access the hot selling products and services much easier, especially on the ‘Shocking Deals’ section, which offers a Lowest Price Guarantee.
“Overall, with a well categorised and more intuitive interface, consumers can navigate and find out what they love at 11street effortlessly at anytime, anywhere.”
11street’s mobile app is also built to accept credit cards and bank transfers upon purchases. Users can view their membership benefits, check their order status, and utilize their discount coupons while shopping on-the-go.
“11street will continuously upgrade its mobile apps’ services to offer greater user experience as today more than 50 per cent of traffic to 11street is from mobile devices.”
Kim concluded: “From the overall e-commerce market perspective, it is undeniable that mobile-commerce will flourish and we expect to see more consumers log on to 11street via mobile devices to shop online.”
