Thailand’s Central Restaurants Group says it plans to have Mister Donut outlets trading in all 77 Thai provinces by the end of this year.
Central plans to open 30 new Mister Donut Thailand outlets this calendar year, taking its network to 350. It plans as many as 500 stores in three to four years.
It has set aside 210 million baht (US$6.2 million) to expand the business this year – an increase of 30 per cent over last year’s expansion budget.
Kantapol Srisuwan, Central Restaurant Group GM for Mister Donut, told the Bangkok Post newspaper that half of the new budget will be dedicated to opening new outlets and the balance invested in marketing.
“Mister Donut will be able to sell its doughnuts in all 77 provinces by year end,” Kantapol said.
In a subdued economy in 2014, donut consumption increased by between 10 and 15 per cent in Thailand. Mister Donut accounted for 55 per cent of that, said Kantapol.
Central will also explore opening franchises of the Japanese brand in other ASEAN countries – potentially Malaysia, the Philippines and Indonesia.