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× confirms brand expansion

Online luxury fashion retailer says it will use its fresh $30 million capital injection to connect more western brands with online shoppers in China. recently raised $30 million in series C funding, led by private equity company Pacific Venture Partners, a deal reported by Inside Retail Asia on May 19, but only officially announced in the last few days.

Launched in 2008, sells international branded fashion products, including clothing, cosmetics, bags, jewellery, shoes and homewares.

“As an online-fashion leading company, operates advanced logistic networks that cover Europe and the US,” said Ji Wenhong, founder and CEO.

“Working directly with established international companies, could offer a variety of International brand products and offer Chinese consumers in-season fashion products with lower price than those in other markets.”

“We are very confident in after we studied the Chinese eCommerce market for a long time,” said Tan Changwen, a partner in PVP.

“We will support’s strategic development, especially in increasing its efforts of mobile e-commerce and expansions in Asia markets.”

Despite Chinese consumers tending to shop for luxury goods when they travel abroad, found that Chinese are now showing more willingness to purchase luxury goods online.

More than 600 overseas companies, including Salvatore Ferragamo, Blue Nile, and Hugo Boss, are partnering with, and nearly 200 of them sell exclusively on to Chinese online shoppers.

More than 10 million consumers have registered with and more than 85 per cent of orders come from repeated buyers. The average order value is US$240. will use the funds to consolidate its international supply chain network and to invest into the project of connecting offline stores in western countries with online shoppers.

“We help stores in western countries sell their inventories on,” Ji said. “We could increase our product offerings rapidly, while consumers could benefit from more selections for new-arrival products.”

The Shenzhen based company also plans to use the funds to prepare its forthcoming IPO.

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