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King Baby China opens second store

Jeweller King Baby has opened its second store in China, exporting ‘handmade in the USA’ products to China.

The new King Baby China store, at the Village at Sanlitun in Beijing, is its second in the Chinese Capital and was opened in partnership with The Retail Group, owned by Cy Ching.

The Village at Sanlitun is an open-air 19-building shopping complex, different from the conventional enclosed air-conditioned commercial developments across Asia. With courtyards influenced by the Beijing of yesteryear, as well as modern pieces and designs by contemporary artists, the vibe attracts modern Beijingers as well as tourists around the world.

King Baby is located right next door to Apple, guaranteeing high foot traffic past the new space.

“King Baby believes in transforming the expected into something new, bringing unique details to artisan products,” says founder Mitchell Binder.

“We believe that quality, tradition, and ‘Made in the USA’ are worth their weight in gold.”

King baby interior

Binder describes Cy Ching as one of the few international retailers that understands the importance of building a lifestyle brand.

“This partnership has opened numerous avenues for us for to grow as a company in many categories. There is a need in the market for ‘Made in the USA’ products that reflect a lifestyle and can deliver longevity in the international retail marketplace,” says Binder.

The collection captures the spirit of Americana with rock n’ roll sex appeal and includes sterling silver pendants, beaded bracelets, earrings, and accessories detailed with fossilised mammoth ivory, locally mined jet and turquoise.

“This collaboration brings an authentic USA lifestyle brand to the Chinese consumer and new trends to the Chinese jewelry market,” says The Retail Group .

Los Angeles-based King Baby designs, markets and sells premium artisan jewellery. The collection consists of men’s and women’s sterling silver and gold pendants, bracelets, earrings, and accessories. The company has retail stores in Santa Monica, Nashville and Las Vegas and distributes merchandise to upmarket department stores and boutiques, including, Saks Fifth Avenue, Harvey Nichols, and Kitson.

Outside the US, products are sold directly and through distributors to better department stores and boutiques in China, Japan, Canada, Germany, the UK France, Russia, Switzerland and Austria.

The Retail Group has seven offices in China overseeing G Star Raw, with 200 retail stores, 60 self-operated stores in seven major cities, inlcuding a flagship at 344 Huai Huai Rd in Shanghai, in Times Square Hong Kong and at The Venetian Macau.

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