Uber Tunique has opened the doors of its fourth boutique in Hong Kong – at Causeway Bay.
Founded by Amandine de Mascarel who is known for her keen eye for trends and eclectic but stylish palette collected over jetsetting through the hippest cities from the East to the West, Über Tunique’s Causeway Bay store will also mark the exclusive introduction of the Chloe Stora 2015 Summer Collection.
Since opening its doors late last year in Central, Wanchai, and Repulse Bay, Uber Tunique has garnered a loyal following of fashionistas in Hong Kong, thanks to the glam, bohemian, kitschy, ethnic-meets-rock, and all-around one-of-a-kind fashion and homeware items sourced from style capitals around the world.  Uber Tunique’s Causeway Bay boutique store brings this variety to the well-loved fashion district.

Amandine de Mascarel, born in Korea, raised in France and who now lives in Hong Kong where she is building her retail brand, discovered the Paris-based up-and-comer Chloe Stora whilst looking for dresses online. Stumbling across their website, Amandine found a casual, chic, yet elegant collection which she saw herself wearing everyday – and so a partnership was born which has led to the brand’s debut in Hong Kong.
Chloe Stora’s current brand aesthetic is a testament to her personal history. Creating her own brand cheekily named “My Pants” in 2008 following her tenure at Chambre Syndicale de la Couture Parisienne, Chloe’s suavely casual sense of style was met with immediate success. Inspired by the reception her creation received, Chloe wanted to widen her design repertoire, leading to the birth of Chloe Stora.

de Mascarel has also introduced Mamix, a chic collection of versatile leather bags, to the new store.
Uber Tunique made its retail debut in 2014 in Central and Wanchai (Über Tunique lifestyle concept store), and Repulse Bay (Tunique Jewelry and Accessories store).