Online retailer JD.com says multinational FMCG giant Unilever will launch a flagship store on JD Worldwide.
The move marks a ramping up of Unilever’s direct-to-consumer business, giving Unilever a means to sell products online across border from many of its 400 brands globally into China.
The Unilever flagship store will feature products from a range of Unilever’s most popular global brands, some of which will be made available to Chinese consumers for the first time.
“JD.com is a long-time partner and our fastest growing eCommerce sales channel in China, so we’re excited that this partnership with JD Worldwide will extend our offering to include many of the best-known products in our global portfolio,” said Andy Li, director of Unilever’s China eCommerce business.
“Unilever has more than 400 brands globally, many of which are not yet available in the Chinese market. By partnering with JD Worldwide, we can quickly and efficiently address growing demand from Chinese consumers for many of our most successful products in the US, European and Asian markets.”
“This partnership with Unilever brings some of the most respected brands in health and beauty to our platform,” said JD VP Leo Li, who heads JD Worldwide.
“We aim to make it easier for global brands like Unilever to connect with Chinese consumers through our complete cross-border service that takes care of everything from customs to marketing. Our partnership with Unilever, which produces hundreds of the most trusted consumer brands in the world, further expands the variety of imported products Chinese consumers can quickly and conveniently buy from JD.com. This partnership illustrates how we are working with leading international brands to meet growing consumer demand in China for imported products.”
Unilever brands already on JD.com include Ponds, Dove, Vaseline and Lux. In the coming months, the range will be extended to include premium personal care, home hygiene and food brands.