Luxury fashion label Dior has opened a stunning flagship store in South Korea’s capital which we guarantee is like nothing you’ve seen anywhere in the world ever before… Designed by Christian de Portzamparc, the six storey Dior Seoul store features a curvaceous white exterior slightly reminiscent of a giant enamel tooth. And inside is “a wealth of surprises” as Dior puts it. In a decor made of wood, lacquers, leathers, amazing weaves and innovative melanges to excite the senses, interi
rior designer Peter Marino has chosen to welcome visitors with a suspended sculpture by Korean artist Lee Bul. The staircase is conceived as an unfurling ribbon that guides shoppers to the women’s ready-to-wear collections, leather goods, shoes, jewellery, watches and perfumes.
But also to the Dior Homme space, and to an art gallery with a private salon where paintings by Marc Polidori, among others, are on show.
The top floor is home to the Café Dior by Pierre Hermé.
“This new, full-sized location perfectly evokes the history of the House in the most contemporary of visions,” says Dior.
The Dior Seoul flagship, which opened on Saturday (June 20), is located on a corner site in the Gangnam-gu district.
https://www.youtube.com/watch?v=DcFz3AKKOf0
It is open every day from 11am-8pm.
