KWC Fashion Mall has become Malaysia’s first wholesale physical mall to go online, after partnering with eCommerce newcomer 11street.

11street , already one of the largest online marketplaces in Malaysia, and KWC Fashion Mall, one of Kuala Lumpur’s high profile retail tourist destinations, have signed a memorandum of understanding to embark on 11street’s fast growing marketplace portal to offer wholesale shopping online.

Products from KWC Fashion Mall’s tenants are now live on 11street, with discounts of up to 70 per cent and free shipping on more than 2000 selected fashion items.

“The partnership between 11street and KWC is significant because this further reinforces our ongoing commitment to expand our range of products and to offer the best variety to consumers,” said Hoseok Kim, 11street CEO.

“Adding a wholesale mall will certainly widen the online retail site’s repertoire, boost consumer experience and provide more for shoppers to look forward to as 11street continues to add new merchandise everyday.”

KWC centre manager Fiona Bong said the collaboration will benefit KWC tenants at the physical mall by providing them with online exposure to raise brand awareness whilst offering a positive boost in transactions and sales for their business.

“11street is a gateway to new target audiences for the various merchants that we have under our roof. In today’s fast-paced, cost-conscious and competitive environment, it is no longer enough to rely on just one single go-to-market channel.”