Malaysian pet shop Pets My Heart has launched online using a unique subscription-based retail model.

Unlike most other pet shops in Malaysia, Pets My Heart will offer products for cats and dogs on subscription: customers sign up to receive regular monthly supplies.

The shop boasts of a large inventory comprising of pet food, toys, and different other pet care products.

Pets My Heart will send gift boxes containing carefully selected snacks and toys to their customers on a monthly basis. Each of these gift boxes will comprise of different combinations of four to six snacks and toys. In a given month, it could be three types of dog foods and three toys or four toys and two snacks, or any other combination.

Shoppers will also save money because the company will sell their gift boxes at a fraction of the total price of the same items bought individually.

Pets My Heart claims that the box they sell for RM 69 per month (US$18) may cost well over RM 120 (US$32) if the same items were purchased individually.

To help customers save their time thinking about the items they can buy to pamper their pets, Pets My Heart carefully selects each of the items in the boxes. By signing up once, a pet lover can continue receiving gift boxes for subsequent months.

Pets My Heart is the brainchild of Lam Woon Cherk, an experienced IT professional with experience in running eCommerce stores, who teamed up with several like-minded entrepreneurs.

“As pet owners ourselves, we know how hard it is to keep our pets happy, on budget. With our subscription-based online pet store, we want to continuously help pet owners bring surprises to their pets, without them spending a fortune and scratching their heads. Each month, we will carefully select a different combination of snacks and toys, and send the gift boxes directly to the customers’ doorsteps.”