Indonesia’s PT Matahari Putra Prima has opened the first of a new upmarket grocery retail store format.
The multi-format modern retailer, which operates Hypermart, Foodmart and Boston Health & Beauty chains, has branded its new offer Foodmart Primo. The store, located at the new MaxxBox Lippo Village in Karawaci, Tangerang, opened last Friday.
The creation of the Foodmart Primo concept is based on the company’s continuing observation and analytical studies on Indonesian shopping trends, showing an upward trend of middle class consumption throughout the region.
Foodmart Primo will be positioned strategically in key areas in several metropolitan Indonesia cities.
Matahari says Foodmart Primo customers will experience modern supermarket format improvements related to store layout and ambience as well as product selections with a higher focus on providing a more enjoyable shopping experience, quality premium products and convenience.
Director of Foodmart Operations, Dave Rao said: “With the opening of MaxxBox, we have the opportunity to open our first “upmarket” store under the Foodmart Primo brand. Primo means top quality.
“Foodmart Primo is a professionally designed an upmarket store with additional features such as ready to eat section, “boutique” bakery and wine station under one roof. The supermarket offers a high level of local and imported goods to serve the growing international community in Lippo Village,” said Rao.
“A wide range of local, imported fruits and vegetables are available daily in addition to a good selection of beef, poultry, seafood and delicatessen.”
