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Amazon AWS launches in India

Amazon Web Services is to open an infrastructure region in India for its cloud computing platform in 2016.

“Tens of thousands of customers in India are using AWS from one of AWS’s 11 global infrastructure regions outside of India. Several of these customers, along with many prospective new customers, have asked us to locate infrastructure in India so they can enjoy even lower latency to their end users in India and satisfy any data sovereignty requirements they may have,” said Andy Jassy, senior VP of AWS.

“We’re excited to share that Indian customers will be able to use the world’s leading cloud computing platform (AWS) in India in 2016 – and we believe India will be one of AWS’s largest regions over the long term.”

Customers in India such as Hike, PayTM, Zedo, Freshdesk, Inmobi, Capillary Technologies, HackerEarth, Getit, Ferns N Petals, redBus, Druva, Vserv, Hungama, Tata Motors, Jubilant Food Works, STAR India, Future Group, Manipal Global Education, Classle, NDTV, Dalmia Bharat Sugar, Usha International, Macmillan India, Apeejay Stya and Svran Group are already using AWS to drive cost savings, accelerate innovation, speed time-to-market, and expand geographic reach in minutes.

Among Amazon’s Indian AWS customers is Ferns N Petals is a leading flower and retailer with 194 outlets in 74 cities and delivery across 156 countries worldwide. Prior to using AWS, Ferns N Petals was running its IT infrastructure in a traditional datacenter. The company turned to AWS in the year 2014 when their business grew rapidly and decided to move their entire online business to AWS. Since moving to AWS, they are able to manage rapid growth of their users’ traffic that peaks at 80 per cent during the festive seasons.

“Our experience with AWS over the past year has been excellent. AWS is now the cornerstone in our growth strategy,” said Manish Saini, VP of online business for Ferns N Petals.

“We have recently launched two new businesses that include new overseas expansion that are all running on AWS. We are now able to spend more time and resources in areas that matter to our customers such as new mobile app development that will enhance their buying experience.”

Launched in 2006, Amazon Web Services offers a fully featured technology infrastructure platform in the cloud comprised of a broad set of compute, storage, database, analytics, application, and deployment services from data center locations in the US, Australia, Brazil, China, Germany, Ireland, Japan, and Singapore.

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