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Uniqlo ‘modest wear range’ targets Muslims

A new Uniqlo modest wear range designed in partnership with UK designer and blogger Hana Tajima has gone on sale in Malaysia and Singapore.

The Uniqlo X Hana Tajima Collection is launched today, July 3, at Uniqlo’s 313@Somerset store on Singapore’s Orchard Rd, and online at www.uniqlo.com/sg.

A promotional campaign is fronted by Malaysian singer Yuna and the range is expected to be launched in Asian markets with large Muslim populations, such as Malaysia and Indonesia.

Uniqlo says in line with its ‘LifeWear concept’, the collection is designed to meet the needs of women who value comfortable and relaxed wear. This inaugural collection takes inspiration from an international approach in appreciation of diverse culture and style.

“Although Uniqlo X Hana Tajima caters to ladies who embrace modest fashion, this collection has been carefully designed to suit contemporary tastes and is versatile to complement a fashionista’s wardrobe easily,” the company said in a statement.

The collection features pants (SG$49.90), skirts ($49.90), rayon blouses ($49.90) and long dresses ($49.90-$59.90) with a comfortable, relaxed fit which Uniqlo says makes them appropriate for an office and perfect as casual outfits.

“Our conservative customers will certainly delight at the variety of stylish hijab headscarves ($24.90-$29.90), as well as inner AIRism hijab headscarves ($4.90) and headbands ($14.90). AIRism is a Uniqlo patented material that is thin, light and absorbs moisture for extraordinary comfort especially in tropical climates.

Taku Morikawa, CEO of Uniqlo Singapore, said the Hana Tajima collection illustrates Uniqlo’s ambition of making fashionable, high quality products for all to wear, while enhancing their lifestyle at the same time.

“We worked with Hana to determine what would be internationally appealing while keeping to the concept of modest wear. We are thrilled with the results of this unique collaboration which produced a desirable collection that does not sacrifice style for utmost comfort.”

Hana Tajima, who oversaw the design of every piece in this collection, said: “We want to create a collection that not only appeals to modern ladies who prefer to dress modestly, but also an international audience who desire clothes that fit comfortably and look contemporary. My collection is specially designed to allow effortless mix and match for the today’s women to express their own style.”

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