Uniqlo sponsors Special Olympics LA
Japanese-based global fast fashion retailer Uniqlo is to sponsor the Special Olympics World Games Los Angeles 2015.
The games will be held from July 25 to August 2.
Along with US $450,000 in financial support, as the official apparel sponsor for Special Olympics Unified Sports Experience events, Uniqlo will donate 7000 T-shirts and Polo Shirts to be worn by athletes and volunteer organisers.
Dedicated to promoting social inclusion through shared sports training and competition experiences, Unified Sports joins people with and without intellectual disabilities on the same team. It was inspired by a simple principle: training together and playing together is a quick path to friendship and understanding. Local Uniqlo offices will also provide the official uniforms and training wear for teams representing Japan, Malaysia, the Philippines, Singapore, South Korea, Taiwan, and Thailand. In addition, more than 100 employees from Uniqlo’s parent company Fast Retailing have volunteered to support the event.
Tadashi Yanai, chairman, president & CEO of Fast Retailing, said Fast Retailing Group is committed to employing people with disabilities, in the belief staff can learn from each other and grow by working together.
“Through our support of the Special Olympics World Games Los Angeles 2015, we hope to contribute to the realisation of a society in which all people, those with disabilities and those without, support each other and grow together.”
Uniqlo will conduct a Special Olympics promotional campaign in its stores during the games. To raise awareness of the event, Uniqlo will put up posters supporting Special Olympics in Uniqlo stores in 12 countries and regions, and staff at Uniqlo’s five locations in the host city of Los Angeles will wear T-shirts with the Special Olympics logo.
“Uniqlo believes in the ideal of Special Olympics, to foster independence and social participation for persons with intellectual disabilities through sports, and has supported Special Olympics Nippon since 2002,” the company said in a statement.
Currently, Uniqlo supports local Special Olympics organisations in 12 countries and regions by providing uniforms, and sending volunteers to help run events.