A pop up store in Hong Kong in October will showcase at least 20 Israeli designs to Hongkongers.
The store has been organised by the Israel Export & International Cooperation Institute and will open on October 20 for an unspecified length of time.
The IEICI says it hopes to reach out to potential buyers in East Asia.
Items showcased will include diamonds and jewellery retailers and other consumer goods.
“This is a new initiative to promote young Israeli designers to the wider world and build the Israel brand name in the global design marketplace,” said Elad Goz head of the Economic & Trade Mission at the Israeli consulate in Hong Kong.