The future is here. Pause to window shop and read information about the products displayed on the other side of a transparent OLED “window”.
Try on outfits through virtual reality, and see how they look from all directions.
Samsung Electronics will reveal new products using smart signage that will realize futuristic smart shopping at the IFA (Internationale Funkausstellung) 2015, in Berlin in a special space set up so visitors can experience ‘smart shopping’ through smart signage solutions such as transparent OLED and smart LED signage.
Samsung’s transparent OLED will be revealed for the first time at the IFA. It boasts a penetration ratio of 45 per cent, which is the highest in the world, and full HD resolution.Through smart signage embedded with touch functions, virtual fitting solutions that can be used at apparel stores will also be exhibited. Customers can make a model in the screen try on the clothes instead, and see what they would look like through virtual reality. Information related to accessories that match the outfit can be provided for convenience.
A mirror display that suggests beauty tips and information on makeup according to the user’s schedule, skin type and weather will also be revealed. The most unique part of the mirror display is that it reflects the user just like a mirror through the use of hi-tech reflecting panels.
In addition, a smart LED signage solution with higher definition will be exhibited. The product has a high resolution with a pixel pitch (that’s the space between pixels) of 1.5mm and 2.5mm. It can be set up indoors, making it possible to be used in the lobbies of shopping malls or large scale displays.
Samsung is also planning to show various LED signage products. “
We are planning to suggest ideas of various usages of our signage products at the IFA. By introducing Europe to LED smart signage, we are determined to push into the global digital signage market,” said a spokesman.
- Original report by Lina Jang.
