Korea’s largest online shopping mall Lotte.com has entered into a five year long strategic partnership with JD.hk and JD.com.

JD.hk and JD.com customers will be able to purchase products from Lotte through JD Worldwide, the company’s cross-border platform. Products will cover categories including baby and maternity, cosmetics, fashion, everyday household products, home appliances and food. In addition, the two parties will explore “additional potential areas of cooperation”.

“Lotte prides itself on providing a superior customer experience, which is why we are so excited to be leveraging JD.com’s reputation for product authenticity and its unparalleled logistics network,” said Lotte.com CEO Hyeong Jun Kim.

“JD.com’s outstanding users are the ideal audience for us as we look to develop our business in China.”

JD Mall CEO Haoyu Shen says the demand for products through Korean Mall has been strong and partnering with Lotte, Korea’s clear industry leader, will help meet the growing needs of shoppers.

Lotte.com is the only partner company to establish a strategic alliance with JD.com among all the Korean distributions companies.