Isabel Marant opens at On Lan St

French fashion brand Isabel Marant has opened a flagship store at On Lan St at Central.
The new store is spread over two floors with the brand’s main lines on the ground floor and its more affordable Etoile range on the upper floor.
Isabel Marant HK

Founded in 1994, Isabel Marant has expanded from its original focus on jerseys and knitwear into shoes which have proven popular with celebrities including Katie Holmes, Kate Bosworth and Hilary Duff.

The brand has only about a dozen of its own stores worldwide, the other Asian locations being Beijing and Tokyo, but is stocked by retailers in about 35 markets.
Isabel Marant HK 1

Hong Kong fashion blog Butterboom describes the new On Lan St store as a spacious boutique designed in Isabel’s Marant’s “bohemian and chic style, with concrete floors and wooden wall panels that add warmth to the space”.

“Details like the matt gold stair rails, ceramic accessories showcase and rattan chairs and green plants gives the place a homey feel with a touch of glamour,” the blog reports.
Isabel Marant HK 2
“We found lots of great pieces from the Isabel Marant’s Étoile line which has a more accessible price point and spotted a gorgeous leather dress (priced under $3000) chunky long knits, oversized coats, silky and vest tops, perfect for our winter wardrobe.”
The new store is on the ground and first floors of VC House, 4-6 On Lan St, Central.

You have 7 articles remaining. Unlock 15 free articles a month, it’s free.