Online fashion rental store Yeechoo has relaunched, expanding its service outside Hong Kong for the first time.

The new website was officially released on Monday and from this week the company will ship to customers in Macau, Mainland China, Taiwan and Indonesia.

The site features new branding and an expanded range of designer and dress collections. It also offers free consultations and trials and makeup demonstrations online.

“At Yeechoo, what you are choosing is not just a dress, but a set of beautiful experiences,” the company said, revealing its new image.

“We are Hong Kong/ Greater China’s first online high-end designer dress and accessory rental destination. At only a fraction of the retail price, you get to experience thousands of styles from over 60 luxury brands.”

It also offers StyleShare, a new initiative it describes as “a pioneer social fashion experience”, allowing customers to borrow ‘pre-loved designer pieces’ and lend  their own, with a community of fashion lovers.