Pedder Red, Pedder Group’s in-house private-label that specialises in contemporary shoe fashion, has launched an eCommerce site, pedderred.com, offering free shipping and returns to customers in Hong Kong, Macau and Singapore.
The site will carry all Pedder Red releases including more than 70 styles of pumps, skater slip-ons, booties and handbags. A “Trends” section of the site will display a frequently refreshed, curated selection of popular and best-selling items; while the “Shoe Wanted” section highlights the season must-haves. Pedderred.com also offers online-only pre-ordering on key items and special promotions.
The online store launches with Pedder Red’s Autumn/Winter 2015 collection titled “Who Cares”. “Celebrating modern femininity with a salute to the rebellious, carefree attitude and style of street fashion, the collection includes exquisitely designed shoes using materials such as studs, zippers, crystals, neoprene and tweed as well as modern and chic prints like leopard and plaid,” the company said.
“Pedder Red fans can now shop anytime, anywhere,” said Pedder Group president Peter Harris.
“It is with great enthusiasm that we launch pedderred.com, extending our brand access from our store network to the wider world of omni-channel retailing, connecting to our existing and new audiences, continuously growing the Pedder Red community of shoe lovers.”
