Rocket Internet owned Foodpanda continues to buy out rivals and enhance its market dominance, with the phasing out of its Singapore competitor now confirmed.
Foodpanda has bought five year old Singapore-Dine for an undisclosed amount, after announcing a merger of the two business back in 2013.
In Singapore, the company appears to be following the same strategy it has in neighbouring Malaysia, buying all its rivals to create a monopoly, leaving it immune to growing customer discontent with poor delivery standards.
The former Singapore-Dine URL already redirects to Foodpanda’s Singapore website.
In a previous statement, the co-founders of Singapore-Dine, Kineret Karin and Yoav Elgrichi, said they believed the partnership with Foodpanda, given its “strong market outreach”, would enhance the overall food delivery experience in Singapore and benefit customers and restaurant owners.
Foodpanda gained a number of restaurants it did not previously work with, as well as an existing delivery team from Singapore-Dine.
Emma Heap, Foodpanda Singapore MD, said Singapore-Dine has built a great service over the last years partnering with some of the best restaurants in the city.
“With the acquisition we are able to significantly increase the offering to our customers in Singapore by giving them access to a number of great new restaurants on Foodpanda.”