Eyewear brand Mujosh has made its first appearance in Europe.

The Hong Kong-registered label made its debut at the Silmo Paris optical fair this year, presenting its usual distinguished green wood booth concept and showcasing its select boutique products and brand new 2015 designer series containing seven authentic conceptual glasses products, two of which – the Frametone and KAO – have been introduced on Silmo Studio TV.

Silmo is the first step for Mujosh in Europe, as the company seeks franchise and distribution partners in the European market. After Silmo, Mujosh will also attend in Hong Kong Optical fair this November.

Established in 2010, Mujosh was created by a group with the belief that eyewear is never just about correcting bad eyesight, but about enhancing stylish looks. After five years of rapid expansion, there are now 500 Mujosh specialty stores, including standard stores and gallery boutiques.

After the international plan was initiated at the beginning of 2015, Mujosh opened its first overseas stores in Malaysia and Thailand in August, and will open in Australia this coming November. The brand’s objective is to develop itself into a truly international player during the next five years, with at least 1000 specialty stores and mature distribution channels spreading throughout the world.

Mujosh is owned and operated by Yfeng Group.