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La Perla Hong Kong revamps flagship

Italian luxury lingerie brand La Perla has reopened its Russell St flagship store after renovation.

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La Perla Hong Kong first opened in 2006 in Lane Crawford at pacific Place. Since then the brand has expanded to four stores – and the Russell St shop is described as its main showcase.

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The newly revamped La Perla store features the new interior design concept of the brand and includes all La Perla Collections for women and men.

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Gruppo La Perla is one of the leading international lingerie and beachwear groups, with 2000 employees globally. Since its establishment in 1954, the Gruppo La Perla has directed its production towards various market sectors including lingerie, beachwear and nightwear. The company has created a chain of exclusive boutiques in the main fashion capitals of 30 countries.

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