German car maker Mercedes-Benz has opened a new retail and dining concept in the heart of Central.
The Mercedes restaurant, called Mercedes Me, “is about creating the ultimate personalised experience, developed organically around you and the products that you love,” the company explains.
“Here, you can keep up to date with the latest news and events not only from the Mercedes-Benz world, but also the worlds you want to know about, such as fashion shows and Formula 1 live broadcasts. Share with us the things you love, and we will share in your passions.”
The 408 sqm store opened last weekend in the Entertainment Building, 30 Queen’s Rd, with a glitzy cocktail function to which special guests were chauffeured in a fleet of classic and new model Mercedes-Benz cars. There was a fashion show featuring the latest range of Hugo Boss apparel and a presentation on Formula 1, currently dominated by the marque.

Mercedes has created a destination lifestyle concept, a place to chill, a place to enjoy gourmet food, wines and cocktails, and somewhere to engage in cars, motor racing, design, art and fashion.
It was created in partnership with Hong Kong restaurant group Maximal Concepts.
The decor invites comparison with the interior of some of the brand’s cars: dark blue upholstered seats, polished timber and a collection of black and white photos of some of Mercedes-Benz’s greatest models from through the ages, all housed in a polished concrete shell.  
Oh, and you can take a look at the latest model cars from the brand as well.
Mercedes Me is open for dinner from 5:30pm until 10:30pm daily. Breakfast and lunch will follow.