Blooming Sweet, the online shopping mall specialising in DIY nail art materials is rapidly gaining popularity in Hong Kong, Japan, Singapore and the US.

CEO Kim Sun-Hee has been a famous nail artist in Korea for over 10 years, and launched Blooming Sweet in 2011 to promote the nail art market in Korea.

Currently, Blooming Sweet carries gel nail products and accessories essential for creating nail art. Unlike existing nail polish products, gel is applied to nails and cured under an LED or UV lamp. Gel nails have gained great popularity for their excellent colors and long-lasting effects.

Blooming Sweet has been selling its products worldwide since 2012 after participating in an international expo held in Japan, a pivotal moment which led to an influx of orders from buyers globally. Blooming Sweet also sells customised accessories especially designed based on suggestions by buyers keeping in mind the local circumstances and trends.

The products of Blooming Sweet can be purchased through both Korean and English pages of the online shopping mall developed by Korea’s largest eCommerce solution brand, cafe24.

“It would be great if products related with K-Beauty can gain more international recognition,” said Kim, later adding: “Blooming Sweet will continuously make efforts to learn about the beauty trends around the world to grow into the world’s best nail art brand.”