Hong Kong fashion designers head to Japan

Five innovative Hong Kong fashion designers are heading to Japan for Tokyo Fashion Week.
Chailie Ho, Kathy Lam, Koyo William, Lulu Cheung and Polly Ho will showcase their 2016 Spring/Summer collections at the Mercedes-Benz Fashion Week Tokyo later this month.
A group show, ‘Fashion Hong Kong’, organised by the Hong Kong Trade Development Council (HKTDC), will be held at Hall B in Shibuya Hikarie at 8:30pm on October 14.
Tokyo is known for its fashion-forward culture and the Mercedes-Benz Fashion Week Tokyo is one of the top-tier fashion weeks globally. In the Fashion Hong Kong show, Chailie Ho will present her collection Mermaid Circus, which is built around fluid shapes and presented in hand-drawn watercolour prints. The latest collection by Kathy Lam will feature a playful dichotomy between white and blue that was inspired by Lorelei, a song by the famous band, Cocteau Twins.
Koyo William will apply functional fabrics that are highly resistant to harsh environments to his collection Welcome on board. Lulu Cheung will introduce her Light It Up collection, which focuses on spreading positivity and love through natural forms that express buoyant femininity.  And Polly Ho will unveil her collection The Happy Prince, is inspired by the popular children’s story and created with delicate Canton silk.
“In Hong Kong, we have an ideal and supportive environment for the fashion industry,” said Raymond Yip, deputy executive director of the HKTDC.
“We have a strong heritage in the fashion business, from fashion design and manufacturing to marketing and sales supporting services, everything is fueled up and ready to go. We have a pool of talented and creative fashion designers and you can easily recognise their creativity in the collections.
“Through introducing the Hong Kong designers and brands to the international fashion arena, we hope to promote and showcase their talents.”
Local Japanese buyers and PR experts have travelled to Hong Kong to assist the designers with their collection preparations. Prior to the “Fashion Hong Kong” show, designers will be able to meet with representatives from Parco, a prominent local department store, to discuss the latest information in the fashion and retail industries.
The Fashion Hong Kong show will be followed by the Fashion Gallery at Cube1,2,3 on October 15 and the Joint Exhibition at Hillside Terrace from October 20 to 22. At the Fashion Gallery, visitors will be able to see and feel designers’ runway pieces and other collections. A selection of items that inspired the designers will also be presented. Designers will be available on site to discuss their ideas and creations with visitors.
The HKTDC is collaborating with the brand Chef Nic Cookies, founded by Hong Kong singer and actor-turned-entrepreneur Nicholas Tse, to provide an authentic taste of Hong Kong at the Fashion Gallery. As his first foray into the food business, Chef Nic Cookies is based on four flavors: sweet, sour, bitter and spicy, represented by butter, lemon, dark chocolate and chili cookies. To respect the Japanese culture and its strong emphasis on tradition, the HKTDC has partnered with Polytrade Paper, a premium and awarding-winning paper supplier from Hong Kong, to provide top quality eco-friendly materials and inspirations for the event.
By collectively presenting fashion, paper art and food at Fashion Hong Kong, the event highlights Hong Kong’s position as a lifestyle trendsetter in Asia.
Fashion Hong Kong is a series of overseas promotional events organised by the HKTDC to promote Hong Kong fashion designers and brands at leading international fashion weeks. The 2015/16 series also includes Copenhagen Fashion Week and the upcoming New York Fashion Week.

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