Marie France Van Damme, a Hong Kong based designer of swimwear and ‘resortwear’ will open her fifth international boutique in Singapore.
The Marie France Van Damme Singapore boutique will take up a 93 sqm concession inside the upmarket Takashimaya department store in the heart of the city’s Orchard Rd precinct.
The designer, who plans to attend the opening ceremony, believes Singapore is the “perfect market” for her swimwear, sunglasses, homewares and ready-to-wear collections.
“The climate is resortlike almost 12 months of the year.”
Marie France Van Damme last new store to open is located in the Thai holiday resort of Phuket. Another opened in London last year.
The Marie France Van Damme Luxury Resort Wear collection launched in summer 2011, defined by its quality craftsmanship and extensive selection of luxurious fabrics.
“Each piece is designed with versatility in mind; from an afternoon at the beach to an evening out, each silhouette is carefully considered with pieces that are wearable, yet alluring,” the company explains on its website.