eCommerce giant Lazada plans a month-long mega sale in six Southeast Asian countries under its now annual promotion ‘Online Revolution’.
Lazada, part of Germany’s Rocket Internet group, says more than 10 million products will be offered to 550 million consumers in six countries, in partnership with a raft of international and local brands.
The Online Revolution will launch in full scale in Singapore, Indonesia, Malaysia, the Philippines, Thailand and Vietnam on November 11 and culminate in a three-day finale ending on December 12.
Brands and merchants in Southeast Asia and other international markets such as China, Hong Kong, the US and the UK will join the sale to offer goods across 13 categories. These categories include new additions such as groceries, liquor and automotive in some markets as well as current favorites such as electronics, home & living, health & beauty, fashion, kids & toys, and travel. Brands that have signed up include Microsoft, Xiaomi, Philips, Tefal, Pierre Balmain, Desigual, Spektre Sunglasses, Date Sneakers and Gas Jeans.
“We are going to bring the most exciting selling month of 2015 to Southeast Asia. With flash sales, best deals, exclusive promotions and app-only incentives, Online Revolution will give plenty of reasons for consumers to tune in and stay engaged,” said Maximilian Bittner, CEO of Lazada Group.
“It is a unique opportunity for brands and merchants to reach a large audience and accelerate their growth. We are thrilled to have the strong endorsement from thousands of partners – from sellers and service partners, to banks, and telecoms companies. And, we welcome more to join us in spreading the benefits of online shopping to consumers through Online Revolution,” said Bittner.
During the month-long Online Revolution campaign, Lazada will feature weekly product category highlights, a curated brands’ showcase and exclusive promotions with partner banks, on top of daily deals. Beyond online, it will run a TV advertising campaign to keep the Online Revolution branding on top of consumers’ minds.
To help sellers maximise revenue, Lazada says it has been introducing new and improved services. Its ‘Fulfillment by Lazada’ (FBL) is a network of fulfillment centers, hubs, delivery fleet and service specialists that takes care of the fulfillment of a customer’s order through to delivery, efficiently. This lowers cost for the sellers and allows them to focus on marketing and boosting their business. Lazada, recently, also rolled out a Seller Center Android app. The app comes with enhanced search, notifications and language support, on top of all the Seller Center features to help marketplace sellers manage their business on-the-go.
Small and medium business owners will also receive support through training, such as in stock planning and packaging capacity, to prepare them for a smooth operation with the expected spike in orders. Last year, sales from Lazada’s Online Revolution on December 12 alone hit more than 10 times that of a normal day.
