Uniqlo Philippines will open its first store in Cebu on Friday (October 23).

The new 1000 sqm store is located in SM City Cebu shopping mall, on the first level of the north wing.

It will be Uniqlo Philippines’ 25th shop and its first in the Visayas region.

“We have opened 24 stores in Metro Manila and Luzon, entering the Visayas market is a milestone in our growth strategy,” said Katsumi Kubota, COO of Uniqlo Philippines.

A second Cebu store will open in November in SM Seaside City Cebu.

Uniqlo’s Lifewear concept, Simple Made Better, advocates apparel that comes from the Japanese values of simplicity, quality and longevity made with elegance.