Buro 24/7 has popped up in Scotts Square…. for six months.
The Buro 24/7 Singapore pop up store opens five months after a private launch for the brand at Clifford Pier.
Whether a store with a life span of six months qualifies for being termed a ‘pop up’ might be a moot point for some, but Inside Retail Singapore is prepared to accept the brand’s own definition!
Buro 24/7 Singapore is essentially a news website promising “unparalleled coverage and access to the world of fashion and contemporary culture told through an Asian lens”. It has a contemporary feel, heavily influenced by the needs of the modern social media driven generation and a concept with similarities to the successful Monocle concept which also merges publishing with curated product collections, retail stores and pop ups.
Founded by ‘style maven and digital powerhouse Miroslava Duma’, Singapore was the first country in Asia to join the Buro 24/7 family and the eighth edition of the site internationally, which now numbers 10. The others are in Russia, Croatia, Ukraine, Kazakhstan, Azerbaijan, Middle East, Australia, Malaysia and Mongolia.
Buro 24/7 describes its new pop up as “a retail space, office and production studio” right in the heart of Orchard Rd.
“For the next six months, our pop up store will couple online content with retail exposure and play host to upcoming designers, private previews, as well as photo shoots and workshops.”
New designers and brands will feature in the store every fortnight, ensuring the look and feel of the store constantly changes.
The concept is currently hosting a Boss fashion installation, featuring Boss Womenswear outfits as featured in a Buro 24/7 photo shoot with Anita Kapoor.
Guests at the recent opening party were given a $50 Boss voucher when they took an Instagram photo with the Boss Bespoke bag and tagged it with #BuroLovesBoss.
The Buro 24/7 pop up store is open daily from 10am to 10pm.
* Images courtesy of Buro 24/7