‘A-very-wear’ – a new exclusive multi-label Siam Center fashion pop-up store – aims to showcase Asian designers in Thailand.

Located in the Ideapolis A-very-wear, bears the motto of “A piece that is very you to wear” on the Siam Center’s first floor.

Parisa Chatnilbandhu, group senior VP – retail business development of Siam Piwat says fashion plays a major role in youngsters’ lifestyle, especially in Asia.

“As we can see, the Fashion Week in each season in Korea, Japan and Singapore attracts hipsters from around the world, including Thai celebrities who fly to these countries just to bring the fashion items back.”

Responding to the trend, Siam Center has created A-very-wear as a first exclusive multi-label fashion pop-up store of Asian designers, to “bring the ultimate Asian fashion experience to Thailand”.

Siam Center has carefully selected a wide variety of well-designed products and introduces Absolute Siam items, which are exclusively available at Siam Center, to help the fashionistas make the style statement of their own under the motto of “ A piece that is very you to wear”, Parisa said.

A-very-wear carries apparel, accessories, including eyeglasses, watches and more, from 15 renowned Asian fashion brands from six countries: Korea, Japan, Singapore, Hong Kong, Indonesia and Taiwan.

“Each designer is very popular on social media, with many followers on Facebook and Instagram. During the first six months, the hipsters can update the trend from four countries, namely Korea, Japan, Singapore and Taiwan, while the other two, Hong Kong and Indonesia, will join in the next six months.”

For its opening, A-very-wear introduces six well-known Korean brands:

• Fleamadonna, launched in 2007, has bold style and unique characteristic. It was well received by fashionistas and celebrity fans including Pink, Paris Hilton, Miranda Kerr and Girl’s Generation girl band.

• Low Classic by Lee Myoung Shin presents the simple and classic ready-to-wear perfect for any occasion.

• Drink Beer Save Water is originated from the fun idea of the designer Jim Park, who thought “Why don’t we drink beer to save the water?” From this extreme idea, he presents the unisex collection under the same name as his brand, which has been growing both male and female fan base. The clothes reflect their true personality, having fun dressing.

• Rocket x Lunch is a woman’s fashion brand designed by the talented Jin Won Woo. The brand is popular among hipsters for its minimalist style that can be worn on any occasion. It also showcased its creation in “Who’s Next in Paris 2015 Spring Summer” in France.

• A.Bell Korean accessory brand was established in 2010. It includes bag decorations, necklaces and bangles to create a glamorous, trendy look.

• Minuit Moins Sept, another chic Korean accessory brand, has the French name means ‘seven minutes to midnight.’ It indicates the beginning of a new day when good things are about to happen. Popular among male and female wearers, the simple yet elegant geometric design are made of silver 925 as the key material, with the key shade of gold, silver, dark blue, red and white.

Singaporean fashion labels include:

• Mash-up, popular among fashion-forward people in Singapore, is the brainchild of three talented designers; a street fashion brand which incorporates inspiration from music, movies and the designers’ travelling experience.

• Yesah, established by Linda Hao, a Chinese Singaporean-born designer, who combines her experience in modelling and an education in fashion. In 2013, she launched the brand with distinctive characteristic, to serve the lifestyle of confident ladies who enjoy life.

Taiwanese brands include:

• Momo’s March by Christina Lu, a Taiwanese American-born designer, who put together a range of materials, such as Russian diamond, brass, seashell, pearl and gemstones, into exquisite accessories under the concept of “Wearable thought,” practical for any time of day.

• YU Square by Ringo Yu is famous for its sewing technique, which integrates the embroidery into the design. Furthermore, the fashionistas can mix and match its colorful blouses, skirts and socks to suit each occasion.  

From Japan:

• Normal Timepieces, a minimalist-style Japanese watch brand, was brought to life by American designer Ross McBride. Having spent years in Japan, he was influenced by Japanese culture and incorporates it into his creation, which projects simplicity with a great sense of style.

More about A-very-wear can be found on Instagram: A_very_wear