Luxury London lingerie brand Agent Provocateur has opened its first standalone store in the city.
The Agent Provocateur Hong Kong flagship boutique has opened at 8 On Lan St, Central.
Its opening follows a successful concession in the Lane Crawford department store at IFC Mall.
The new store is just 65 sqm, but its design is likened to a 1970s boudoir, with dark red walls and ceilings, mirrors, leopard print wallpaper, red velvet and even a Victorian fireplace.
Founded in 1994, Agent Provocateur has expanded to more than 100 stores in 13 countries. It is majority owned by private equity company i3.
The brand is renowned for stunning advertising and has engaged famous models to promote its seasonal ranges in the past, including Naomi Campbell.