Cheers stores boost contactless credit service
NTUC FairPrice’s home grown convenience store chain Cheers is rolling out contactless credit payment services at over 100 stand-alone outlets by the end of November.
Seah Kian Peng, CEO of FairPrice and chairman of Cheers said the convenience network caters to customers with active and busy schedules, and continually strives to complement their lifestyles by enhancing the shopping experience.
“We recognise technology as an enabler in helping us serve our customers better, and this move to extend contactless credit payment makes it fast, secure and simple for customers to check out their purchases,” he said.
Contactless payment has received growing acceptance among consumers in Singapore, making up 30 per cent of all Visa card transactions. The number of unique MasterCard contactless users also more than doubled in Singapore between 2013 and 2014.
With the implementation of the contactless credit payment system, customers will not need to swipe their cards for payment, and no signature or PIN (Personal Identification Number) is required for purchases under SGD$100. This makes contactless credit payment through Visa or Mastercard more convenient and efficient, while ensuring that the process remains secure.
In addition, to encourage customers to adopt the technology, Cheers stores will offer customers $1 off (with minimum spend of $10) when they pay with OCBC Plus! Visa cards via Visa payWave for one month commencing November 14.
Over the years, Cheers stores have introduced various services to meet its customers needs, including taking bill payments, sending parcels through DHL, purchase and top up Cashcards and Flashpay cards and top up mCash accounts.
Cheers stores are located in high traffic areas like neighbourhood centres, bus and train interchanges.