SPC Group has opened a Paris Baguette store in Las Vegas, a first in the Korean confectionery and bakery industry.
The Las Vegas store is the company’s 44th store in the US, and located in the Grand Canal Shoppes, a large shopping mall located between two of the major hotels in Las Vegas, the Venetian and the Palazzo.
The Paris Baguette store occupies two stories within the tourist hot spot, famous for its recreation of Venice, Italy.
The biggest difference with the Las Vegas store is that it will be selling items such as sandwiches, muffins, and croissants that are popular in the area, and considering that the location is a tourist spot, the store will also sell items suitable as souvenirs.
Gift sets, tumblers and mugs that have images or quotes representing Las Vegas will be available exclusively at the Las Vegas store.
Paris Baguette first set foot in America in 2005. Since then, the company has opened 43 stores in New York, Boston, San Francisco and Los Angeles.
* Original reporting by Lina Jang of Koreabizwire.com