Juhu Beach Club will serve up a modern interpretation of Indian flavours when it opens in Hong Kong’s trendy Soho entertainment district this December.
It’s the latest rendition of fusion cuisine: Californian-inspired Indian food created by US-based chef Preeti Mistry, who is promising a taste of India “full of health and colour”.
Mistry’s unique fusion concept started as a pop-up restaurant in San Francisco in March 2011. Since then, Juhu Beach Club has come a long way, and is now a huge success story in the San Francisco Bay Area.
Now she is bringing it to Hong Kong, marking her first foray outside the US.
“I love the energy and dynamism of the city, it is a hub of multicultural influences which make it the perfect palate for my food,” said Mistry.
“I’m excited to work closely with the team in Hong Kong to incorporate local produce and influences into our menu.”
Her innovative take on traditional Indian favourites was described by Food & Wine Magazine as a restaurant that “defies culinary trends”, and in October, she was featured on Anthony Bourdain’s Parts Unknown who described Mistry’s food as “both familiar yet uniquely her own”.
In an intentionally casual atmosphere, a taste of India full of soulful flavours, innovation and colour is presented alongside playful drinks and cocktails.
Influenced by Mumbai street eats, Californian seasonal organic fare and new American comfort food, her interpretation of Indian flavours is light and fresh.
“It’s Indian flavours packaged in a way that is more approachable for today’s health conscious modern diner.”
She describes her food as an expression of herself and her multicultural roots. “The food I create is influenced by my American upbringing, Indian heritage, European culinary training and travels around the world”.
Named after Juhu Beach in Mumbai, a seaside hangout famous for its sunsets and street food, Juhu Beach Club’s creative menu is powered not only by bold, vibrant flavours found in Indian street eats but also by local produce and seasonality synonymous with Californian style cuisine.
Juhu Beach Club’s handcrafted menu is a colourful mix of street food style bites, slider sandwiches, curries, drinks and cocktails. Highlights include a selection of Pavs, an Indian equivalent to the American slider with fresh spices and tangy slaws; the Bhel Salad with puffed rice and chutney – crunchy, sour and sweet all at the same time; and the Bombay Sandwich, one of the restaurant’s most popular items, grilled with melted cheese, cilantro chutney, roasted beetroot and pickled onions. All spices and chutneys are made in-house from scratch and the menu is regularly changed up in line with what ingredients are in season.
The bar offers a mix of American and Indian artisan craft beer, Californian wine and quirky cocktails which fire up taste buds with kicks of ginger, cilantro, tamarind and chai spices. As well known for its non-alcoholic drinks, Juhu Beach Club serves up their own take on popular classic Indian beverages, catch up with friends over a warming Masala Chai or wash down a spicy Pav with a sweet and salty Sassy Lassi.
Juhu Beach Club’s eclectic interior is designed by the Californian creative powerhouse Candace Campos of ID-entity Design. Inspired by Bollywood beach vibes she incorporates playful pops of Indian prints with 60’s mod design elements and pink hues, giving the space a fun, tropical and feminine energy.
Unique fusion Indian eatery Juhu Beach Club heads to Soho
