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11street plans monthly ‘Love 11 Day” discounts

Malaysian online marketplace 11street plans a new mobile shopping app – and a monthly ‘Love 11 Day’ when it plans to launch surprise, snap deals and giveaways.

The Korean-headquartered online retailer says it is now ranked a top 40 website in the country and its online marketplace now has more than 7 million products on offer.

11street Malaysia - Love 11 day 111street CEO Hoseok Kim has unveiled an RM11 million giveaway running until December 31. Shoppers can redeem daily offers of deals and coupons with up to 90 per cent discounts.

Kim said the 11th day of every month was chosen for the promotion because of its symbolic similarity to the company’s brand name.

Meanwhile, Kim says almost 50 per cent of traffic to 11street is now from mobile devices.

According to Nielsen, the growth of connected devices have paved the way for a positive increase in the eCommerce sector with 47 per cent of Malaysians using their smartphones to shop online.

“Today, the 11street mobile shopping app is already one of the most popular apps in Malaysia. Listed as one of the top three shopping apps on the Malaysian Google Play store, we are pleased by this achievement as we have always placed great importance in offering a convenient mobile shopping experience for all users.”

11street Malaysia - Love 11 day

He says in 2016, 11street will strengthen its focus to serve mobile shoppers through a two pronged approach by providing more curated content with an improved user interface and user experience designs, along with additional personalised features for greater customer experience. 11street will also be offering more mobile exclusive value deals and discounts.

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