The Hong Kong Trade Development Council has unveiled a revamped HKTDC Design Gallery shop at the Hong Kong Convention and Exhibition Centre.
HKTDC executive director Margaret Fong was joined by famous Hong Kong actor Moses Chan and many of the city’s top designers at an opening ceremony yesterday.
The store was created to promote products invented back in 1991.
The diverse variety of products on offer highlights the extraordinary creativity of Hong Kong designers in areas ranging from jewellery, watches, electronics and fashion to home products, gifts and children’s items.
The revamped HKTDC Design Gallery Wan Chai shop showcases nearly 5500 innovative products from more than 230 Hong Kong designers and brands in eight distinctly designed zones.
Hong Kong designer brands feature in DG Discover; handbags and accessories in DG Vogue; environmentally friendly products in DG Green; baby and children’s products in DG Mini; home goods and gifts in DG Delights; electronic and digital goods in DG Smart; high-end luxury products such as jewellery, watches and leather and cashmere goods in DG Luxe; and collaborative creations by Hong Kong designers and international brands that combine the best of East and West in DG Plus.
Featuring minimalist geometric shapes and a circular motif, the design of the revamped HKTDC Design Gallery shop creates a vibrant atmosphere to engage customers and elevate brand image. Light wood colours, grey gradients and black linear accents are used to create a comfortable, contemporary environment. The DG Luxe zone is distinguished from other areas of the shop by the use of dark wood colours and deep grey fabric lining.
At the opening ceremony, Fong said that thanks to the support of local residents, visitors and traders, the shop has been attracting more than 1 million customers each year.
Apart from new Design Gallery shops in Beijing, Shanghai, Chengdu, Wuhan and other mainland cities, Fong also spoke about the HKTDC’s strategy of collaborating with department stores and lifestyle shops to set up “shops in shops” in Hong Kong and on the Chinese mainland, to bring the best Hong Kong brands to more customers.
Fong said the HKTDC is also establishing online shops on leading Hong Kong eCommerce platforms such as ShopThruPost, YesStyle and Zalora, as well as Taobao, Tmall and JD.com on the Chinese mainland, in an effort to develop eCommerce opportunities for Hong Kong businesses.
Between now and December 2015, customers who make a one-time purchase of HK$300 or more at any HKTDC Design Gallery shop in Hong Kong will be entitled to lifetime membership with the DG Club. Members are entitled to a special shopping discount and can earn points to redeem for exclusive gifts or instant cash rebates. To celebrate the re-launch of the HKTDC Design Gallery Wan Chai shop, members will be awarded double points for purchases made between 16 and 18 November 2015.
The HKTDC Design Gallery Wan Chai Shop is located on the ground floor of the Hong Kong Convention and Exhibition Centre, 1 Harbour Rd, Wan Chai.