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× teams with Otto to form Zitra

Chinese online retailer and Otto Group, a globally operating retail and services group, have set up a joint venture to provide B2C ecommerce services for international brands on the platform.

Based in Germany, the new JV, Zitra, will serve as an accelerator for international brands looking to expand their sales on’s leading eCommerce marketplace by providing services including third party operation, marketing strategies, IT system handling, logistics and post-sale services.

Hanjo Schneider, a member of the executive board of Otto Group said the partnership with will help foreign brands take advantage of the enormous demand for high-quality international products in China’s eCommerce market.

“By providing an integrated eCommerce marketing solution, we look forward to helping international brands gain traction and accelerate their sales in China,” he said.

Haoyu Shen, JD Mall CEO, said Otto Group is the ideal partner to help more international brands reach consumers through marketing on marketplace.

“We are seeing tremendous demand for imported products and this new venture will help further expand our range of products for Chinese consumers.” has significantly ramped up its imported products in 2015, opening JD Worldwide and six virtual malls, each devoted to authentic goods from one country, including Australia, France, Germany, Japan, Korea and the US.

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