The Hong Kong Trade Development Council (HKTDC) joined Taipei In Style for the seventh consecutive year, hosting a Hong Kong Pavilion and a fashion parade to introduce creative Hong Kong designs to Taiwan and the international fashion industry.
The HKTDC took 11 Hong Kong designer brands to the event, showcasing their latest designs to fashion buyers, wholesalers and agents, to create partnership opportunities. The Hong Kong designer brands were: #nude made by Suoi, Anveglosa, b.yu Designs, Blind by JW,  Chow Tan Tan, Coucou, Dare to Dream, Eau de Toilette, Fave by Kenny Li, Methodology and Mondovi by DoDo Leung.

 
As well as hosting the Hong Kong Pavilion, the HKTDC also held a Fashion Hong Kong parade, presenting the latest fashion collections (2016 Spring/Summer) of the Hong Kong designers in Warehouse 4 of the Songshan Cultural and Creative Park, Taipei last Friday. The fashion parade attracted close to 700 buyers, media representatives and fashion experts and was well received by the audience.

 
The HKTDC strives to promote the development of the local fashion industry. Apart from organising the Hong Kong Fashion Week, the council has led Hong Kong designers to take part in different international fashion fairs, also including Tokyo Fashion Week and Copenhagen Fashion Week.

 
Upcoming events will be Copenhagen Fashion Week and New York Fashion Week in February 2016. These promotional activities serve as a springboard for local designers to enter the international market and generate business opportunities. The HKTDC has also organised the Hong Kong Young Fashion Designers’ Contest (YDC) since 1977 to help scout for and nurture talents in the field. Over the years, the YDC has discovered many budding local talents like Barney Cheng, Harrison Wong and Cecelia Yau, now all successful designers.
To reinforce Hong Kong’s status as Asia’s fashion capital, the HKTDC will launch Centrestage from  September 7 to 10, 2016, as an ideal regional and international promotion platform for fashion brands and designers.