Deer Industries, a kids’ lifestyle retailer with a wide range of furniture, bedding and accessories designed with a European flair to inspire, has opened its first retail showroom in Singapore.
“We are thrilled to bring a wide range of European and contemporary furnishings, from cribs and cots for newborns to bedroom furniture for boys and girls, along with décor,” says Joyce Coenraads, Deer Industries spokesperson.
The new 242 sqm Deer Industries Singapore showroom is located on the 7th floor of the Tan Boon Liat Building on Outram Rd.
On display are edited selections of furniture and décor for newborns to teens. Each piece is caringly selected by Coenraads to reflect a distinctively styled collection with an utmost appreciation for quality, safety and functionality. Deer offers coveted brands such as Bopita, Kidsmill and Studio Ditte – as well as exclusive products, including Aerosleep, BabyDobber and Huggy Buddha – in a unique shopping experience styled as a showroom to bring to life contemporary room inspirations for parents.
With a background in corporate real estate and a strong entrepreneurial spirit, Coenraads moved to Singapore with her family in 2011. When the mother of three started styling her family’s new home, she recognised that the market for contemporary and designer kids’ bedroom furnishings was limited. As a businesswoman she appreciated this niche market with a tremendous potential for growth – the idea behind Deer Industries was born.
With the ever-growing resident population in Singapore – more than 42,000 births last year alone coupled with an increasing appreciation of design and home décor – the demand for more diverse selections and imaginative, sophisticated furnishings for kids and newborns will continue to escalate.
“We’re passionate about bringing together a selection of imaginative and sophisticated designs from across the world with the intention of helping you find that distinctive style for your child’s room,” says Coenraads.
Deer Industries will feature new collections of furnishings, accessories and decor on an ongoing basis.